Tourism in Albania is characterized by archaeological heritage from Illyrian, Greek, Roman and Ottoman times, unspoiled beaches, mountainous topography, delicious traditional Albanian cuisine, Cold War era artifacts, unique traditions and hospitality, low prices, and the wild and peculiar atmosphere of the countryside. Lonely Planet ranked Albania as the no. 1 destination to be visited in 2011. The New York Times ranked Albania fourth among 52 destinations to be visited in 2014. Although still under development country, Albania is set to prime its debut on the world scene as it celebrates a century of independence. A Huffington Post article outlined 10 reasons for visiting Albania in 2013. Recently, Albania has been officially dubbed as “Go Your Own Way”. Previously, it was dubbed as “A New Mediterranean Love” and “Europe’s Last Secret”.